Days 1–30
Reservations and marketing preparation
Proposed enquiry-to-quotation workflow, access preparation, audience research and measurement baseline.
Status: PROPOSED · not commissioned
Proposed / Pending Director Approval
This indicative roadmap is proposed only. NAS-OS is not commissioned; website acceptance, a separate scope agreement and required access are prerequisites, and no implementation is unlocked here.
Proposed — subject to Director review and formal agreement
Not part of paid website acceptance. Commissioning starts only AFTER website acceptance, a separate scope agreement and provision of required access; none of these gates is recorded as complete here.
Day 1 is the agreed start after website acceptance, a separate formal agreement and required access. The programme lasts 189 calendar days; no start date or spend is authorised here. Earlier indicative dates are superseded until these gates are met.
Days 1–30
Proposed enquiry-to-quotation workflow, access preparation, audience research and measurement baseline.
Status: PROPOSED · not commissioned
Days 31–60
Proposed payment and invoice handoffs; launch the approved marketing pilot with controlled budgets.
Status: PROPOSED · not commissioned
Days 61–90
Proposed guide, vehicle, accommodation and departure coordination; improve pilot lead quality.
Status: PROPOSED · not commissioned
Days 91–120
Proposed guest itinerary/document access and the final active-pilot performance review.
Status: PROPOSED · not commissioned
Days 121–150
Proposed agent access, quotation coordination and commission visibility.
Status: PROPOSED · not commissioned
Days 151–180
Proposed management reporting, staff training and operational stabilisation.
Status: PROPOSED · not commissioned
Days 181–189
Proposed acceptance evidence, handover responsibilities and support transition.
Status: PROPOSED · not commissioned
Proposed active pilot: days 31–120 after the agreed start. Days 1–30 are preparation, not active marketing; calendar dates will be agreed only after commissioning.
Days 31–60
Activate approved channels and landing pages; measure qualified enquiries and response time against the agreed baseline.
Days 61–90
Review audience quality, consultation bookings and enquiry-to-booking progression; adjust approved creative and budgets.
Days 91–120
Assess acquisition cost and booking outcomes, document learning and decide whether to continue, change or stop the pilot.
Owner decisions required: budget, target markets, channel permissions, content rights and reporting targets. No campaign is launched, spend committed or growth result guaranteed by this roadmap.